HEY JOEY addresses the fashion industry's epic waste issue by using offcuts to make kids clothing AND asking YOU to send us your pre-loved clothing (all clothing is welcome!) to be either resold through our store (shop PRE-LOVED) or recycled with our textile recycling partner, in exchange for discount vouchers on all HEY JOEY stock. In this way, HEY JOEY'S business model is both sustainable and circular. We call it ‘closed-loop’.